Selling organic products in NZ
If you sell products labelled as organic in New Zealand, you need to:
- meet the standard regulatory requirements for the type of product (for example, dairy, honey, meat, etc.)
- comply with the Fair Trading Act 1986 in respect to using the term ‘organic’ in labelling and marketing claims.
MPI does not administer organic standards for products sold in New Zealand, but further information about each of these requirements is provided below.
Standard regulatory requirements
You must meet the regulatory requirements for your type of product (for example, seafood, wine, dairy). These requirements apply to all foods and food products sold in New Zealand, whether they are organic or not. They are required to be produced in accordance with appropriate New Zealand legislation, such as the:
- Animal Products Act 1999
- Wine Act 2003
- Food Act 2014
- Agricultural Compounds and Veterinary Medicines Act 1997.
All food sold in New Zealand must be labelled with certain kinds of information. Food labels must comply with the Australia New Zealand Food Standards Code, which MPI administers in New Zealand.
To understand the specific regulatory requirements for your product type, refer to the appropriate food sector within this website.
Complying with the Fair Trading Act 1986
Marketing products as organic
If your product is organic, you may say this on the label. In New Zealand, marketing claims and use of the term ‘organic’ on food labels is controlled through the Fair Trading Act 1986. This means that:
- representations about food must be truthful, accurate and must not mislead a consumer
- you must be able to be demonstrate that products labelled as ‘organic’ are produced organically
- if you claim that your products are ‘certified organic’, you must be able to back to this claim up with a certificate.
Usage of the term ‘organic’ under the Fair Trading Act 1986 is enforced by the Commerce Commission.
Certifying as an organic producer
You may choose to have your production processes certified as organic. Organic certification means that you have met a set of standards and your compliance has been verified by a certifying organisation.
You can find a list of certifiers by clicking on Industry Organisations and Certifiers in the left menu of this page.
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