Market Access Information and Guidance
Specific information on exporting and MPIâ€™s role in market access can be found on the MPI website under â€˜Exporting Overviewâ€™. Generally speaking all food products exported overseas must meet New Zealand standards and comply with market or importing country requirements where they are known.
Meeting New Zealand Standards
All food products must meet New Zealand standards to ensure product produced in New Zealand is safe and suitable for consumers. This includes provisions under the Food Act 2014 and the Australia New Zealand Food Standards Code and other key legislation where relevant, such as the Animal Products Act 1999 for foods containing animal material.
Meeting market requirements
Food exported overseas should also comply with any additional importing country requirements where they are known.
Understanding what importing country requirements need to be met often involves liaising with an overseas agent or importer to obtain advice in meeting market requirements. This may include obtaining an import permit, or registering as an exporter in the destination country or providing additional documentation where required.
MPI can assist in providing general guidance on market requirements where it is known for certain products. This includes For Your Information (FYI) documents intended to provide general market guidance on exporting issues. The following FYI documents are publically accessible.
Exporting to USA
- US Food Safety Modernisation Act (FSMA) Compliance Information for New Zealand Suppliers and United States Importers
- US Government Seafood Import Monitoring Programme
Exporting to Thailand
Thailand Food Quality Assurance System Certificates
If you want to export food products to Thailand that are for human consumption, you may need a food quality assurance system certificate. This is also known as a â€˜product registrationâ€™, â€˜GMPâ€™ or â€˜free saleâ€™ certificate. Manufacturers should check with their importer if they need one. Be aware that Thailand will not accept:
- Risk Management Programme registrations
- Food Control Plan registrations
- National Programme registrations
- Free Sale Advice Statements
- Free Sale Certificates.
Apply for a food quality assurance system certificate
The application process depends on whether your product is animal-based.
For animal-based food products
Follow the instructions in the Thailand Overseas Market Access Requirements. The OMAR includes a list of the 66 food products that these requirements apply for.
For food products that aren't animal-based
Complete and submit this application form:
Email it to FreeSalesApplications@mpi.govt.nz. The form includes guidance. In Annex 1, there's a list of the 66 food products that these requirements apply for.
Thailandâ€™s Food and Drug Administration requires that 66 different food products follow Good Manufacturing Practice (GMP) when they're made. These products include:
- animal-based products (like meat, dairy, and honey)
- products that aren't animal-based (like fresh fruit and vegetables).
To meet Thailandâ€™s FDA GMP requirements, we've created food quality assurance system certificates. These certificates are required at different stages of the import process. This includes for product registration, and for clearance of consignments at the Thai border.
Additional market information
Exporting to China
China has a number of national standards (known as Guo Biao or GB standards) such as for health foods, food additives, packaging and labelling etc, which all foods exported into China will need to meet.
MPI has acquired translated versions of some of Chinaâ€™s GB standards, which are listed below. These are only intended as guides, and exporters should liaise with their importers for details. MPI does not take responsibility for inaccuracies in these translations and note that some of the standards may have been updated or replaced.
Translated China GB Standards
- China GB Standard A.1: Laws and Regulations
- China GB Standard A.2: Multiple Food Categories
- China GB Standard A.3: Dairy
- China GB Standard A.4: Fruit and Vegetable
- China GB Standard A.5: Seafood
- China GB Standard A.6: Meat
- China GB Standard A.7: Wine and Beverage
- China GB Standard A.8: Processed Goods
- China GB Standard A.9: Natural and Health Foods
- China GB Standard A.10: Uses of Food Additives