Market Access Information and Guidance

Specific information on exporting and MPI’s role in market access can be found on the MPI website under ‘Exporting Overview’. Generally speaking all food products exported overseas must meet New Zealand standards and comply with market or importing country requirements where they are known.

Meeting New Zealand Standards

All food products must meet New Zealand standards to ensure product produced in New Zealand is safe and suitable for consumers. This includes provisions under the Food Act 2014 and the Australia New Zealand Food Standards Code and other key legislation where relevant, such as the Animal Products Act 1999 for foods containing animal material.

Meeting market requirements

Food exported overseas should also comply with any additional importing country requirements where they are known.

Understanding what importing country requirements need to be met often involves liaising with an overseas agent or importer to obtain advice in meeting market requirements. This may include obtaining an import permit, or registering as an exporter in the destination country or providing additional documentation where required.

General Guidance

MPI can assist in providing general guidance on market requirements where it is known for certain products. This includes For Your Information (FYI) documents intended to provide general market guidance on exporting issues. The following FYI documents are publically accessible.

F12/19 Wine Exports to Brazil

F10/19 Exporting plants, plant products, wine and organic products to the UK following a no deal Brexit

F06/19: Brexit information for exporters of plants and plant products

F4/19: China: Plant-based Pet Food

F17/18: Safe Food for Canadians Act and Regulations– Information and Guidance

F51/17: China: Food Certification Requirements

F46/17: Indonesia Microbiological Criteria for Processed Foods

GCC Guide for Control on Imported Foods

F18/17: China Health Food Regulations

FYI 41/16 USA Food Safety Modernisation Act Rules: Information and Guidance

Exporting to USA

Exporting to Thailand

Thailand Food Quality Assurance System Certificates

If you want to export food products to Thailand that are for human consumption, you may need a food quality assurance system certificate. This is also known as a ‘product registration’, ‘GMP’ or ‘free sale’ certificate. Manufacturers should check with their importer if they need one. Be aware that Thailand will not accept:

  • Risk Management Programme registrations
  • Food Control Plan registrations
  • National Programme registrations
  • Free Sale Advice Statements
  • Free Sale Certificates.

Apply for a food quality assurance system certificate

The application process depends on whether your product is animal-based.

For animal-based food products

Follow the instructions in the Thailand Overseas Market Access Requirements. The OMAR includes a list of the 66 food products that these requirements apply for.

For food products that aren't animal-based

Complete and submit this application form:

Email it to The form includes guidance. In Annex 1, there's a list of the 66 food products that these requirements apply for.


Thailand’s Food and Drug Administration requires that 66 different food products follow Good Manufacturing Practice (GMP) when they're made. These products include:

  • animal-based products (like meat, dairy, and honey)
  • products that aren't animal-based (like fresh fruit and vegetables).

To meet Thailand’s FDA GMP requirements, we've created food quality assurance system certificates. These certificates are required at different stages of the import process. This includes for product registration, and for clearance of consignments at the Thai border.

Additional market information

Exporting to China

China has a number of national standards (known as Guo Biao or GB standards) such as for health foods, food additives, packaging and labelling etc, which all foods exported into China will need to meet.

MPI has acquired translated versions of some of China’s GB standards, which are listed below. These are only intended as guides, and exporters should liaise with their importers for details. MPI does not take responsibility for inaccuracies in these translations and note that some of the standards may have been updated or replaced.

Translated China GB Standards